The event is pro-only open to makeup artists, retail artists, aestheticians, cosmetologists, hairstylists, fashion stylists, buyers, agents, and photographers. It is also open to students in courses related to makeup, hair, or aesthetics. If you attend, you do have to show proof of profession like a business card, license, COMP card or proof of student status.
I am not a makeup artist or someone working directly in that industry, but as a blogger I am interested in getting the scoop on upcoming products that we as consumers may enjoy and use. I would like to see the show and how it is geared for someone in the industry and what makeup artists may take from the experience. There aren't as many brands there as there are at IMATS but I think I may enjoy the low key atmosphere compared to the extremely busy one that I hear about IMATS.
Some brands new to me that I am looking forward to checking out are Bdellium Tools, Beauty Army (I've talked to Nancy-Lee [their social media editor] on Twitter so I am excited to meet her!), and Crown Brush (I'm looking to compare their brushes with Bdellium Tools).
I especially want to check out Youngblood Mineral Cosmetics because I've been hearing great things about their foundation from Dustyohunter. Yaby Cosmetics is on my list because of their pearl paint colors, which I've heard have great intensity, in addition to their cake liners and brow color refills. I do want to go see Embryollise USA to get backups of my favorite moisturizer and to Make Up For Ever to check out what's coming up from them. I basically want to check out every booth!
You can buy advance tickets until tomorrow, March 15th, 9pm PST. The advance ticket prices are $45 for one day and $60 for two days. At door prices are $55 for one day and $70 for two days.