ISSE Long Beach 2013 this weekend!
Thursday, January 24, 2013
IMATS may be over but ISSE Long Beach is only just starting. This weekend, I'll be attending the International Salon and Spa Expo, a pro-only cash and carry trade show for people in the beauty industry. Think The Makeup Show but catering more to the hair, nails, skincare, massage and to a lesser extent, cosmetics. It's very similar to Cosmoprof but you'll be able to purchase products here. This is touted as the West Coast's largest total beauty event.
I know the blog tends to post mainly about cosmetics, I know I've been finding myself more and more interested in nail polish and things outside of just makeup. The convention is also quite local to me and I would really like to see what the convention is about. I know for sure I'm going to check out NYX Cosmetics (they chose not to exhibit at IMATS this year opting for ISSE instead), Violet Voss (for Enkore and Pursebuzz!), Nigel Beauty Emporium (I actually won a light-up LED Makeup Case from their raffle at IMATS!), and the big nail polish brands China Glaze and OPI. I'm really really hoping China Glaze will have their holographic polishes available (the ones that will come out in March) but I'm not expecting them to.
I hope you'll enjoy my coverage of the show! They only do two shows, one in Long Beach and one in the Midwest in Illinois so if you're in industry professional, hopefully you can go to one of them!