Monday, March 23, 2015

The Makeup Show LA: Brands, Education, and Products to Look Out For

So The Makeup Show LA is this weekend and I wanted to mention some of the education, brands, and products at the show. I plan to attend on Sunday all day to cover the event and see some of the education available. Although I won't be able to make it on Saturday for sure, I'll still mention some of the talks worth seeing (though all of them are!)

For more information, check out the website!


the makeup show la 2015


-Education Highlights-
Saturday
Keynote Forum: Ellis Faas on "Signature Style" at 1:30-3:30
Main Floor Seminar: Hidden Money in Makeup - James Vincent and Danessa Myricks at 9:45-10:30
Main Floor Seminar: Cheek Technique: Pop and Contour using Dual Intensity Blush - Cindy Rodriguez for NARS Cosmetics at 11:15-12:00.
Main Floor Seminar: Art of Brows - Eugenia Weston for Senna Cosmetics at 4:00-4:45

Sunday
Keynote Forum: Ruby Polanco and Panel on "Branding and Building a Career at 10:00-11:30.
Main Floor Seminar: Uncovering Flawless Skin - Jessie Powers for MAKE UP FOR EVER at 9:45-10:30 
Main Floor Seminar: Beauty & The Beast: Versatility in all Aspects of Makeup - Trason Fernandes for Bdellium Tools at 1:30-2:15 
Main Floor Seminar: Beauty Business for Entrepreneurs - Erik Kaiser for Glamcor at 4:00-4:45 

-Brands/Products-

Beautylish - They will have Rae Morris Brushes and Bioderma Sensibo H20, need I say more?

GlamcorTec - Lighting is never to be overlooked when doing your makeup and Glamcor offers professional and consumer lighting options. They're a bit expensive but are worth the investment!

Kat Von D Beauty - Kat Von D is making their debut at The Makeup Show. Although I don't currently own anything from the brand, I know that their Everlasting Liquid Lipsticks get so much love and I hope they'll be featuring some of the new metallic Liquid Lipsticks that I saw on their Instagram!

Make Up For Ever - Make Up For Ever recently came out with their Step 1 Skin Equalizer primers, a range of primers targeted for specific purposes. In the age of multitasking products, the Skin Equalizer Primers take a more specific approach; five formulas correct texture and five correct tone. Each serves a different purpose and can be mixed together. 

Mario Badescu - I love their skincare and love that they're catering to makeup artists since skincare prep is huge. I think many makeup artists and professionals will appreciate their presence at the show. I'm personally a fan of their Drying Cream for blemishes.

MustaeV - Mustaev is a Korean makeup brand making their Makeup Show debut. Their presence at the show is especially interesting since the American makeup market has been embracing Asian (especially Korean) innovations in their products so I'm looking forward to see what they have to offer for the pros at the show. 

NARS Cosmetics - Between their launches of the Audacious Lipsticks, Dual Intensity Blushes, and Luminous Weightless Foundation, my wallet is sad. I already have plans to get two of their Audacious Lipsticks and the Luminous Weightless Foundation (if I can find a color match!).

NYX Cosmetics - Their transition into professional friendly products means that their Makeup Show debut is no real surprise. They have recently jumped into the contour game and the rest of their products seem to do well with consumers so it's understandable that they want to cater to professionals.

Senna Cosmetics - Senna is selling Pro Brow Brush and Brow Shaper Powders. Anastasia Beverly Hills is often touted as "the" brand for brow products but do not overlook Senna. They have some great brow products that are worth a glance!

Here's a floor plan if you wanted more information on which booth was which!

The Makeup Show LA 2015 floorplan
I hope to see you there!

Monday, March 16, 2015

The Makeup Show LA 2015: Announcement and Reminder

Just a reminder, the Makeup Show LA is coming up at the end of the month! The Makeup Show LA is my favorite trade show so if you have the opportunity to attend, I highly suggest you take the opportunity. 

the makeup show la 2015

Here's more information if you're not familiar with the show:

It's the largest pro-driven beauty industry event coming on March 28th and 29th.  If you are able to attend, you'll have the opportunity to interact with today’s hottest brands as well as to participate in workshops and seminars led by some of today’s most influential leaders in the industry.   

Brands that will be featured at the show include MAKE UP FOR EVER, NARS, Smashbox, and Obsessive Compulsive Cosmetics. Exclusive hands-on workshops and seminars with leading beauty industry professionals will also be available. The Makeup Show LA will shine focus on artistry as well as business, offering attendees a wide variety of experiences over the weekend that can help to catapult their careers over a lifetime. There will be over 75 beauty brands including Diamond Sponsor MAKE UP FOR EVER, Platinum Sponsor Crown Brush and Temptu PRO, Silver Sponsor NARS, Supporting Sponsor Smashbox, Contributing Sponsors, Pinnacle Cosmetics, The Powder Group, On Makeup Magazine, and School Sponsor, Ruby Makeup Academy

The Makeup Show LA will be held on Saturday, March 28, 2015 from 9am to 6pm and on Sunday, March 29, 2015 from 9am to 5pm at The California Market Center, 110 East 9th Street, Los Angeles. For a complete list of participating brands, educational speakers, schedule of events and prices, please visit www.themakeupshow.com

I'll be talking about some of the new brands at the show along with some of the brands I plan on checking out, soon!

Monday, March 9, 2015

Best of Indie - Readers' Choice Awards Winners: Part Two (Bath & Body and Fragrances)

I greatly appreciate your patience everyone when it comes to the Best of Indie Winners. School has been taking up a ton of time so it took a little while to edit all the badges for the post. If you missed it, I posted Part One of the winners, focusing on the Cosmetics categories. This is Part Two, focusing on the Bath and Body and Fragrances category. I hope you find something nice to pamper your body and to smell nice with and be sure to read to the bottom for a nice surprise!
Best-of-Indie-Main-Badge

Monday, March 2, 2015

ISSE Long Beach 2015: Show Overview and Nail Trend Report

Press Pass

So uh this is a few weeks late but I wanted to talk about my experiences at ISSE Long Beach 2015. I had the opportunity to attend and cover some of the new nail polish trends and products available at the show. I'll talk about the biggest nail polish trend I saw and show pictures of some of the booths. What I hope to see in future shows is representation from indie brands. I think the only "indie" company I saw was MoYou London, who were selling nail stamping plates at the show. I think with trends like indie nail polish and nail vinyls, it'd be a great opportunity to see them represented at the show.

Anyway, onto my photos!
isse long beach photos (1 of 37)

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