PHAMExpo: Ten Must-See Brands and Booths

The first ever Professional Hair and Makeup Exposition (or PHAMExpo) will be happening this weekend, June 29th and 30th. Today is the last day to purchase tickets online (prices will depend if you're general admissions, a student, or a professional) but you will still be able to purchase tickets at the door (for a slightly higher price). With 80 booths and even more brands available at the show, needless to say it's going to be an overwhelming experience. To make it a little easier, here's a list of the ten brands and booths that I consider to be must-sees at the show! They're color coordinated to be easier to see but this isn't in any particular order! (I copied the floor plan idea stolen from Phyrra, she has a post up too on what she thinks are must-sees at PHAMExpo so be sure to check it out!)

floor plan

Red: Obsessive Compulsive Cosmetics, Booth 601- They will be having their Stained Glosses available for sale and I'm so stoked to pick one up!

Orange: Sugarpill Cosmetics, Booth 601 - Is it any wonder that I list this as a must-see? I believe they're going to be selling their Sparkle Baby colors along with their gigantic Pro Palette so it's worth a scoping!

Yellow: Inglot Cosmetics, Booth 606 - Inglot has become a staple at any trade show and I know I'm thinking about picking one of the Colour Play lipsticks.

Green: Enkore Makeup, Booth 513 - A veteran of the makeup conventions trade shows, his brush soaps, brush treatment candles, and other goodies will be available! (I love his brush soaps, especially the Gardenia and Apricot Freesia)

Light Blue: Hakuhodo USA Brushes, Booth 403 - Admittedly, I don't own any Hakuhodo brushes. Still though, I think it's worth checking them out if you're looking to add some luxury brushes to your stash.

Dark Blue: Bdellium Tools (the 'b' is silent), Booth 406 - Bdellium sells beautifully made pink haired brushes (not the cheap looking or cheap feeling kind either!). I believe the pink brushes will be available in an entire brush set at the show!

Purple: BonBliss Beauty, Booth 421 - I've been waiting months to see BonBliss Beauty at a trade show. I saw them first at ISSE Long Beach but I didn't pick up anything from them (to my chagrin). Their Scrub-2-Go are worth a look!

Pink: Anastasia Beverly Hills, Booth 424 - Their Brow Powder Duo is my must-have for doing my brows and they've expanded their line to include brilliantly bold Hypercolor products in a variety of bright tints for your lashes and brows.

Grey: Embryolisse, Booth 221 - Their Lait Creme being a Parisian staple, the rest of their skincare products aren't bad either! Be sure to check them out and pick up a tube of the makeup artist endorsed cream!

Black: Kryolan, Too Faced, Make Up For Ever, and more at Naimies, Booths 635-835 -(This is a huge huge booth so this would count as more than ten brands but since it's one booth, I'm counting it >>) With so many options available, it's going to be worth perusing just to see what deals they have on your favorite brands!

I hope to see you there if you're going to go! I'll be walking around with Dawn of Make Up By Siryn and probably also Alyson of The Gloss Menagerie!!

1 comment

  1. Oh man! I hope you have so much fun. I wish these types of shows were bigger in Vancouver (B.C.)--our IMATS is very small compared to what happens in the U.S. (and abroad) and now you guys are adding even more shows! That's awesome though! :)

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