Beauty Trade Show Announcement: PHAMExpo 2013

Hey everyone, I wanted to share this announcement of a new beauty trade show coming to Pasadena in June. I'll be attending this show so I hope to see you guys there too! I think everyone was previously used to the idea of IMATS LA in June so this hits the spot for anyone wishing to attend a trade show during the summer when the weather is warmer (though it never gets too cold in January).

Stay tuned and follow their Facebook and Instagram! They often do giveaway for tickets (and you may want to keep following me!)


PHAMExpo Professional Hair and Makeup Show - Pasadena June 29th-30th

Beauty Extravaganza Open To Experts and Non-Professionals Alike

(Pasadena, CA) – Thousands of makeup artists, hair stylists, vendors, manufacturers and enthusiasts will descend on the Pasadena Convention Center on June 29th and 30th to discuss, display, discover and learn from internationally famous beauty experts. Completely new this year, PHAMExpo, a two-day hair and make-up show, is poised to take the world of beauty by storm. PHAMexpo promises to be the ultimate place to discover the latest and greatest products, cutting edge technology and up-to-the-minute hair and makeup trends. Highlights include discounted shopping opportunities, seminars by the industry’s top experts, and demonstrations by some of the world’s most talented artists and stylists.

PHAMExpo is a great place to learn professional makeup secrets of top artists working in print, fashion, film, TV and theater industries. Talented artists this year include celebrity artist Valenté Frazier (Tyra Banks, Heidi Klum), Emmy winning artist Kevin James Bennett and YouTube sensation Kandee Johnson. These artists as well as world-famous hair stylists will be teaching classes and demonstrating techniques and styles throughout the weekend on three separate stages.

The show’s sponsors, Obsessive Compulsive Cosmetics (OCC), Lime Crime, Royal & Langnickel Brush Company and Naimies Beauty Center, will all have a major presence at the show.

Throughout the weekend, make-up companies will unveil new products and tools and offer discounts on must-haves. Cutting edge make up companies will be well represented by, Addiction NV Cosmetics, Eye Kandy, Sugarpill, Violent Lips, Yaby, Saucebox and Pursebuzz, as well as industry pioneers and popular favorites Stila Cosmetics, MAC Pro, INGLOT and Eve Pearl.

Providing inspirational demonstrations and information for those wishing to explore a career as a professional makeup artist, will be representatives from April Love Pro Makeup Academy, Empire Makeup Academy and Ruby Makeup Academy.

PHAMExpo will be held Saturday, June 29 from 8:30 am-5 pm and Sunday, June 30 from 10 am-5 pm at the Pasadena Convention Center located at 300 Green Street, Pasadena, CA. Tickets are priced from $35- 65. More details on speakers, educators, vendors and special events are at or on Facebook @PHAMExpo


  1. Hello. First, love your blog. I have never been to a Makeup show. I was thinking about attending PHAMExpo. What kind of discounts do you usually get at these type of show? Thanks!

  2. It depends on the vendors though it's primarily 20-40% off! I know some brands like Hakuhodo don't offer a discount but the majority of brands there do.


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