Sugarpill Limited Edition @#$%! Eyeshadow Swatch, Review, and Comparison

@#$%! is a Limited Edition color that was available at IMATS LA. It is Limited Edition but I can't say for sure whether it will be available elsewhere. I originally thought it was just like Love+ with silver glitter, but further swatches show that it is actually different from Love+. I love anything Sugarpill so I had to get my hands on it. By the way, @#$%! is NOT vegan as it contains carmine.

@#$%! is a cool toned berry red with lots of silver glitter.

Sugarpill @#$%!

This swatch was done dry over Too Faced Shadow Insurance and taken in natural daylight.

Sugarpill @#$%! Swatch

It shouldn't be any surprise that I'm kind of obsessed with Sugarpill and it certainly shined through when I was doing a little investigating. When I got @#$%! home, I realized that I might have seen the color before. I will direct you to this video by Enkore of his IMATS 2010 Haul where he showed off a berry red Sugarpill eyeshadow. I thought it looked really similar to @#$%! so I tweeted Sugarpill about whether it was the same color. Turns out I was right, the color in the video IS @#$%! and it was originally going to be in a palette but then they changed their mind.

Like I said, I originally thought it was going to be like Love+ with silver glitter but it's not and here's a comparison of Love+ and @#$%! so you can see the difference.

Love+ on the left, @#$%! on the right.


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Sugarpill Love+ vs @#$%! Eyeshadow

Close, but no cigar. Love+ is more of a primary red, there's a slight sheen to it, and there's no glitter.

I am unsure about the official availability so I don't want to make any promises about anything, be wrong, and have Sugarpill take the brunt of peoples' reactions to it. I do like it for sure because I think the cool toned berry red is pretty. Do I think you missed out on much? Eh, not really. (Am I saying this because you might not be able to get your hands on it? Possibly.) I wasn't able to find anything else in my collection that looked similar but I will keep searching for a dupe! I may or may not have picked up an extra one for something special coming up soon ;)

Do you like @#$%! ? (How does one pronounce that anyway?)

Disclaimer: I purchased this with my own money at IMATS LA.

9 comments

  1. oh i was so mad when i read that they were only available at imats LA!

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  2. Wow, an eyeshadow with the most unique name! LOL COOL!!!

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  3. what a great color!!! wish i could have gotten my hands on it!!

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  4. LOL i thought you were blocking out a swear word, didn't know it was the real name! That's pretty cool :D I'm starting to get attracted to the bright OOMPH that comes with Sugarpill now~ <3

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  5. Oooh. It's beautiful whether I can ever buy it in the UK or not! Thanks for the swatch.

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  6. It looks really pretty. I'd possibly get it if it was available online.

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  7. I'm kinda disappointed that it was an IMATS-only thing. I hope they end up selling it!

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  8. Pardon my frankness, but I believe you pronounce it as "FUCK!".

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