IMATS LA 2012 Haul

I went to IMATS with a pretty specific list of what to get and I stayed well within my intended budget for the show (though I brought along extra money just in case I wanted to try new things!). All in all, I mainly shopped at Sugarpill, Make Up For Ever, and Miss Adoro. I also got a few samples from several booths so I'll show you those too.

I've got a huge backlog of things I'll need to swatch along with my recap posts to do so I'll try my best to have them up soon.

Here's everything I bought!


I've been waiting ages to get the Heart Breaker palette. It came out last month but since I knew I was going to IMATS, I mustered up the patience to wait so I could get the 30% discount. I haven't touched it yet because it looks so nice and pristine. Do you guys notice the new packaging around the mirror? It's so pretty!



I wanted to get the Saint Eyelashes but they didn't have anymore in stock :( I settled for the Sinnocent lashes, which just looked like a less full version of Saint.


I couldn't go to the show and not get this once I heard about it. This is the Limited Edition @#$%! Eyeshadow. I'm not sure if it's only available at IMATS or not but I do hope that some of you guys will be able to get it! If you haven't yet, do check out my last post where I swatched the new Palettes and Loose Eyeshadows that'll be coming out soon!


I keep looking for new things to use on my brows so I decided to get the Make Up For Ever Eyebrow Corrector. I'm still trying it out but so far I like it.


Lastly, I bought up two pairs of Miss Adoro lashes. I had been looking forward to getting the #423 pair when I saw them online and picked up the wispies pair too.


That was all the stuff I bought and now here's all the sample goodies I picked from some of the awesome vendors/booths at the show. I got that shirt from the Beautylish Cupcake Afterparty after the first day of IMATS.


I was especially excited to get a variety of samples from Youngblood. I've heard such great things about their Foundation from DustyoHunter and wanted to see more about the rest of the brand.


I played a game at the Coastal Scents booth and won this four piece brush set (this was the most common prize). I tried to match up the brushes I got with the ones on the website and I'm pretty sure these are the Detail Round, Large Concealer, Small Concealer, and Angle Shadow Brushes


Sigma Makeup were giving away a freebie goody bag so this is my first ever Sigma brush. This is a mini E05 eyeliner brush but I do think it's a little too big for my eyes.


I got this sample of Airbrush primer and bag from Bellaccio though I don't have an airbrush machine. I did have the airbrush primer and makeup applied on me at the show but it didn't last as long on me as I had wanted it to.


Near the end of the show, I went to the Model in a Bottle booth with a few of my fellow IMATS-ers and scoped out some of their goodies. The owner was so nice and gave us all an eyelash curler. I tried it on me but I do think it's a little difficult to use because I don't have as much visibility compared to normal curlers.


and lastly, we meandered over to the Vanitymark booth. It wasn't a planned visit but we wanted to zigzag and check out as many booths as we can. It turns out that the owner of Vanitymark is Brett Freedman, the same guy who's been doing the Dr. Kiss Mini-Sodes on Temptalia. There were brow powders and pencils there (including one named Gingerella for redheads!) and Brett was so nice and gave us the Dr. Kiss balm.


All in all, I only spent about $60.00 on products for myself.

Next year's IMATS LA 2013 is actually going to be in about six months in January 2013! I know, it seems so weird that it's going to happen again in six months but I heard that it might be because of the weather troubles that the London show was having the last time around. I have a few things to say about the organization of the show but I'll save that for my recap post.

What would you like me to swatch first? Have you guys gone to an IMATS before? If so, which show?


  1. Mmmm, all the Sugarpill.

  2. What great stuff! I'm so jealous that you got a limited edition Sugarpill shadow :)

  3. I die, everything is so awesome!

  4. Oh... I've heard good things about the MUFE eyebrow corrector.
    Would you consider doing a tutorial/full review in the future?

    1. For sure, I'm going to keep on using it and see how I like it before I do a review on it!

    2. Awesome :)

      ps Have you had any luck figuring out how to repress talc-based matte blushes?

  5. Nice haul! I want that Sugarpill eyeshadow just for the name...I really hope it wasn't for IMATS only!


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