Sugarpill Limited Edition @#$%! Eyeshadow Swatch, Review, and Comparison

@#$%! is a Limited Edition color that was available at IMATS LA. It is Limited Edition but I can't say for sure whether it will be available elsewhere. I originally thought it was just like Love+ with silver glitter, but further swatches show that it is actually different from Love+. I love anything Sugarpill so I had to get my hands on it. By the way, @#$%! is NOT vegan as it contains carmine.

@#$%! is a cool toned berry red with lots of silver glitter.

Sugarpill @#$%!

This swatch was done dry over Too Faced Shadow Insurance and taken in natural daylight.

Sugarpill @#$%! Swatch

It shouldn't be any surprise that I'm kind of obsessed with Sugarpill and it certainly shined through when I was doing a little investigating. When I got @#$%! home, I realized that I might have seen the color before. I will direct you to this video by Enkore of his IMATS 2010 Haul where he showed off a berry red Sugarpill eyeshadow. I thought it looked really similar to @#$%! so I tweeted Sugarpill about whether it was the same color. Turns out I was right, the color in the video IS @#$%! and it was originally going to be in a palette but then they changed their mind.

Like I said, I originally thought it was going to be like Love+ with silver glitter but it's not and here's a comparison of Love+ and @#$%! so you can see the difference.

Love+ on the left, @#$%! on the right.

Sugarpill Love+ vs @#$%! Eyeshadow

Close, but no cigar. Love+ is more of a primary red, there's a slight sheen to it, and there's no glitter.

I am unsure about the official availability so I don't want to make any promises about anything, be wrong, and have Sugarpill take the brunt of peoples' reactions to it. I do like it for sure because I think the cool toned berry red is pretty. Do I think you missed out on much? Eh, not really. (Am I saying this because you might not be able to get your hands on it? Possibly.) I wasn't able to find anything else in my collection that looked similar but I will keep searching for a dupe! I may or may not have picked up an extra one for something special coming up soon ;)

Do you like @#$%! ? (How does one pronounce that anyway?)

Disclaimer: I purchased this with my own money at IMATS LA.


  1. oh i was so mad when i read that they were only available at imats LA!

  2. Wow, an eyeshadow with the most unique name! LOL COOL!!!

  3. what a great color!!! wish i could have gotten my hands on it!!

  4. LOL i thought you were blocking out a swear word, didn't know it was the real name! That's pretty cool :D I'm starting to get attracted to the bright OOMPH that comes with Sugarpill now~ <3

  5. Oooh. It's beautiful whether I can ever buy it in the UK or not! Thanks for the swatch.

  6. It looks really pretty. I'd possibly get it if it was available online.

  7. I'm kinda disappointed that it was an IMATS-only thing. I hope they end up selling it!

  8. Ohhh it's so nice! I waaant it!!! D:


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